Jack's in Dora to be remodeled

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DORA – Longtime customers of the Jack’s in Dora were left without their usual biscuits for breakfast after last weekend, at least for a few months.

Jack's closed their Dora facility on Sunday night to construct the latest design for its restaurant chain. The current building is being gutted, as construction workers are to begin tearing it down today. They’re making room for a new Jack's that’s expected to open its doors in April on the same site. 

“Jack’s is all about the South, and this new store will certainly reflect our southern roots,” said Juliana Hallman, marketing and strategy manager for Jack’s.

The new design of the store will feature a wrapped porch with outdoor seating, large round dining tables inside, an old-fashioned ice cream counter, and a spotlight on the restaurant’s biscuit maker, according to Hallman.

“The Dora store is one of the first stores Jack’s has built with the new store design, the first one being in Etowah County’s Southside,” Hallman said.

The design elements of the new store were developed after working with a consumer research company to determine what customers enjoyed most about their Jack's dining experiences.

The design was developed with a San Francisco brand strategy and retail design firm, Tesser. At the heart of the design was the importance of Jack's role as the community meeting place.

“We know that we are one of the key meeting places for our customers in Dora and we want to give them a building that exceeds their expectations,” Jack’s CEO Todd Bartmess said.  “We feel it is a privilege to host breakfast clubs, bingo nights and meals before sporting events, as well as gatherings of family and friends. We think that this new prototype make their experience at Jack’s even better,” he said.  “We look forward to welcoming our guests back to the restaurant in the spring of 2019.”

The chain, which has a number of restaurants in Walker County and the surrounding area, was formed in 1960 in Homewood. Today the chain has 145 locations in Alabama, Tennessee, Mississippi and Georgia, according to its website, eatatjacks.com.