UA students work with Hope Clinic on funding, marketing strategies
by Rachel Davis
Nov 22, 2013 | 1502 views | 0 0 comments | 49 49 recommendations | email to a friend | print
Tim Hodge, executive director of Hope Clinic, showed students from the Culverhouse College of Commerce at the University of Alabama around the future location of Hope Clinic. Daily Mountain Eagle - Rachel Davis
Tim Hodge, executive director of Hope Clinic, showed students from the Culverhouse College of Commerce at the University of Alabama around the future location of Hope Clinic. Daily Mountain Eagle - Rachel Davis
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The Hope Clinic held a meeting Thursday with its board of directors, Paul Kennedy of the Walker Area Community Foundation and a professor and class from the University of Alabama.

Kennedy presented a donation from the Foundation to Hope Clinic. Don Goetz said the Walker Area Community Foundation has been the largest single supporter since the clinic’s inception, providing much-needed assistance throughout the years.

The board also heard from Chapman Greer, a professor of management at the Culverhouse College of Commerce at the University of Alabama, who is working with her class this semester to develop ideas to help the Hope Clinic become self-sustaining through finding marketing strategies that would generate regular donors and ongoing resources for the clinic.

The class is divided into five groups and each group is studying a different demographic and researching methods of getting that specific demographic involved. One marketing avenue that surprised Greer and her students, is the high number of social media being used in Walker County. The class will present their findings and marketing plans in Tuscaloosa in early December. Greer said the project was such a success that it will continue into the next semester.

The board also discussed its annual Casino Night fundraiser, which will be held on March 1, 2014. Tickets will be $100 per couple or $50 each and will be available from any board member. This will be the third annual event for Hope Clinic and serves as its largest single fundraiser each year.

After the meeting, the UA students who attended the meeting toured Hope Clinic’s future location as well as its current location.

Hope Clinic started in 2006 to assist community members who needed medical assistance they could not afford. Since January 2006, the clinic has offered more than $15 million in services and medications for residents in the county who demonstrated a need for them.