Synovus name change marked

Special to the Eagle
Posted 5/15/18

First Bank of Jasper on Monday began transitioning to the Synovus name, although most aspects of the bank will otherwise remain the same.  Signage and other legacy branding at all First Bank of …

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Synovus name change marked

Posted

First Bank of Jasper on Monday began transitioning to the Synovus name, although most aspects of the bank will otherwise remain the same.  

Signage and other legacy branding at all First Bank of Jasper branches will be updated with Synovus branding by the end of the month. 

First Bank of Jasper is one of 26 non-Synovus branded bank divisions to complete the footprint-wide brand transition, which will conclude in June.

“We’ve been part of Synovus for more than 25 years, and we’re proud of our reputation as a community-based and customer-focused bank in Walker County and everywhere we operate,” said Bert Hendrix, Synovus market executive for Jasper. “Adopting the Synovus name while maintaining our local, relationship-centered delivery model will increase awareness of our regional presence, our financial capabilities, and our ability to meet the needs of customers and prospects.”

According to the company's website, for the most part, the customers' day-to-day relationship with the bank remains the same. While some updates happen periodically at the bank as part of normal business operations, many aspects of personal dealings with the bank will not change as a result of changing the name to Synovus. Those include account numbers, fees, branch locations, team members, login information for online and mobile banking, credit cards, check cards, checks, FDIC insurance coverage, and terms on a personal mortgage or loan. The bank's community involvement also will not change. 

First Bank of Jasper was founded in 1905 as First National Bank of Jasper and acquired by Synovus in 1992. The acquisition was among more than 60 that would make Synovus one of the largest financial institutions in the Southeast, with $31 billion in assets and a presence in five states.

First Bank of Jasper’s branches are located at 200 18th Street West, 410 9th Ave., 3200 Highway 78 East, and 5616 Curry Highway in Jasper and at 2123 Highway 78 in Dora.

Synovus Bank, a Georgia-chartered, FDIC-insured bank, provides commercial and retail banking, investment, and mortgage services together with its affiliates through 250 branches in Georgia, Alabama, South Carolina, Florida, and Tennessee. Synovus Bank was recognized as the “Most Reputable Bank” by American Banker and the Reputation Institute in 2017. Synovus Bank is on the web at synovus.com, and on Twitter, Facebook, LinkedIn, and Instagram. Equal Housing Lender.