Municipal election season under way

Posted 5/15/16

As is evident from the signs popping up all over Walker County, campaign season for municipal elections is officially here.

While signs, billboards, radio ads and good old fashioned word of mouth are great ways to advertise; the local newspaper …

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Municipal election season under way

Posted

As is evident from the signs popping up all over Walker County, campaign season for municipal elections is officially here.

While signs, billboards, radio ads and good old fashioned word of mouth are great ways to advertise; the local newspaper continues to be a politician’s best avenue for advertising.

Here are a few reasons why:

•Newspaper readers are voters. In the 2004 presidential election, 9 out of 10 newspaper readers cast a ballot. In the 2006 mid-term elections, when voting is typically much lighter, more than 8 out of 10 newspaper readers went to the polls.

•Newspapers are credible. Voters look to newspapers for the information they need to make up their minds about candidates and issues. Newspaper advertising gives a campaign an aura of credibility and respectability.

•Newspapers consistently reach voters, including crucial undecided voters. Voters consistently look to newspapers to help make up their minds about how they’ll vote. Voters count on newspapers to deliver the whole story about the candidates and issues. Conventional wisdom among consultants says that only 10-15 percent of the electorate is typically up for grabs at the end of any campaign. Many more are far from certain about their vote. Among those who say they experience some indecision, three out of four are regular newspaper readers.

•Local voters know where to find local news. Voters know newspapers are the place to go to find out what is going on in their communities. Newspapers cover local issues every day. Voters know that with a newspaper they will get real, in-depth coverage of local issues. Those same issues often determine how they’ll vote on Election Day.

While newspapers are a trusted place for those seeking office to advertise, many studies are also showing that positive political ads are on the rise. Many voters have shown that they are tired of negative ad campaigns.

In a municipal election, most people seeking office tend to keep their campaigns positive, but we at the Daily Mountain Eagle want to stress that positive campaign ads are now what are preferred by most voters, whether they identify as conservative or liberal.

The Daily Mountain Eagle will be changing its election coverage up, starting with the 2016 municipal elections. It is our plan to offer more comprehensive coverage of each race in our cities as Election Day draws closer. We will produce a special municipal election tabloid the Tuesday before Election Day. We are also planning political events for those seeking office and those wanting more information about whom they should give their vote. More information will come on those events in the near future.

Those seeking office should contact the DME concerning their advertising needs. We have kicked off our campaign advertising initiative with front-page political announcements and an election listing. The front-page announcements are basically biographical information and a photograph that candidates can purchase to run on any date between now and two weeks before the election. The election listing will be an ad that runs once per week that includes all candidates who have paid to have their name and the office they are seeking listed. Their names will remain on that listing until they are eliminated from the race. Those two items may be purchased at a combo rate of $350. Please contact our advertising department at 205-221-2840 for more information.

Your newspaper will do its best to provide our readers with the most in-depth and fair coverage of municipal elections in our area. We only ask that our readers inform themselves and go vote.

— Daily Mountain Eagle