Curry boutique adds mobile showroom

By JENNIFER COHRON
Posted 6/19/19

CURRY — Monogram Fever, a clothing boutique located in Curry Shopping Plaza, has a new storefront. Her name is Dottie.Dottie is an 18-foot step van that has been converted into a mobile showroom. …

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Curry boutique adds mobile showroom

Posted

CURRY — Monogram Fever, a clothing boutique located in Curry Shopping Plaza, has a new storefront. Her name is Dottie.

Dottie is an 18-foot step van that has been converted into a mobile showroom. The rolling boutique, which made its debut at a Curry Fire and Rescue fundraiser on Saturday, is named for owner Debra Tuggle’s mother, Dorothy "("Dot" Craven, who enjoyed fashion and accessories. 

The boutique draws customers from communities all over Walker County.  

Tuggle said Dottie is a way to show appreciation to out-of-town customers by allowing them to occasionally shop on their own turf at their convenience. 

“Our goal is three-fold: to offer convenience shopping for our neighboring communities, to help keep their money local, and to support the area schools/organizations by sponsoring fundraisers on campus,” Tuggle said. 

Dottie will be making the rounds of local festivals. School groups can also book Dottie to come to their community and Monogram Fever will donate a portion of the day's sales to them. 

“Walker County shoppers are very supportive of our current location. They say a short drive is worth our selection and pricing.  Several have encouraged us to move to Jasper, but there are several boutiques servicing that area already. We want to show appreciation to our customers’ faithfulness by adding a venue that would be more convenient for their shopping pleasure,” said Joy Kelley, manager at the current brick and mortar store in Curry.

Floor manager Lauren Horton added, “We still want to be unique and this venture will fulfill that goal for us. We’ll have boutique clothing, jewelry and shoes on board and should be able to take special orders for personalization for a later delivery or pick-up. Our school spirit shirts and Tyler/Diva products are super sellers at Curry, so we hope to blend that into the mix on the mobile unit as well.”

Monogram Fever’s baby store, managed by Gracie Beth Raines, has been an up-and-coming addition as well. Raines commented on how well this department has done during the past year. 

“Adding a store within a store is becoming a popular trend and our ‘Baby Blessing Boutique’ has proven to do just that,” she said. “Our baby registry is a strong commodity for the surrounding communities. Now I’ve just got to convince them it needs to be on the mobile unit.”