Burger King opens off I-22 in Jasper

By NICOLE SMITH
Posted 3/19/19

The City of Jasper's second Burger King opened last Thursday off U.S. Interstate 22. Located just across the road from Love's Travel Stop, the new Burger King was built from the ground up and …

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Burger King opens off I-22 in Jasper

Posted

The City of Jasper's second Burger King opened last Thursday off U.S. Interstate 22. 

Located just across the road from Love's Travel Stop, the new Burger King was built from the ground up and provides a modernized experience for customers.

The restaurant's dining room is filled with typical tables and booths to seat around 60 people, but also features some comfortable chairs for customers who want to enjoy a more laid-back visit. Everything is digital at Burger King, from menu boards to the touch-screen drink machine. The drive-thru menu is also digital.

Burger King's menu will remain the same and feature their classic Whopper burgers, chicken sandwiches, salads and more. The restaurant also offers a breakfast menu and BK  Café coffee.

Jasper resident Brenda Waid is the restaurant's general manager. She worked at the Burger King on Highway 78 in Jasper for 12 years, and also served as a general manager there.

Waid said she is excited to be leading Burger King's new location off the growing I-22 exit to Industrial Boulevard in Jasper.

"I think we'll do great. I like the new design that we're going with, and I just look forward to building this business out here," she said. "I see a lot of good things happening out here in this area."

Waid admitted to seeing many travelers taking advantage of Burger King's convenient location. 

"We've had many travelers, out of state people," she said. "I came in the other day and there was about eight cars from eight different states in the parking lot." 

She said many locals do not realize the new Burger King is open, and she's hoping area residents will also visit the restaurant. 

The Burger King on Highway 78 remains open for locals as well. 

Anyone who would like to join the Burger King team may apply at www.joinbkalabama.com. 

Meanwhile, Great Clips hair salon will also be joining Jasper's business community soon. 

A sign outside Great Clips along Airport Road (next to TherapySouth) indicates the company is hiring managers, assistant managers and stylists. To apply, call 423-421-6636.

It is unclear when Great Clips will officially open for business; however, work is quickly progressing to install fixtures inside the building.

There's room for other tenants next to TherapySouth and Great Clips, but other businesses have not been secured for the spaces, according to real estate firm Shannon Waltchack. 

Jasper Mayor David O'Mary said he is encouraged to see companies continue to choose the city as a new business venture.  

"I don't think you could ask for better locations. Burger King will alert traffic on I-22, and I expect they'll do extremely well," O'Mary said. "You go up on Airport Road and the traffic count there is huge. I'm really excited to see that retail development begin to fill up."

He added, "I believe it's a testament to the strength of our local economy. Otherwise, I don't believe these people would have made those investments."     

According to O'Mary, Zaxby's has been issued a building permit to build off I-22. The Daily Mountain Eagle announced Zaxby's would be coming to Jasper last August, but it is unclear when construction will begin on the restaurant chain's second location in the city. 

O'Mary said Jasper has "promising prospects" for future business establishments in 2019.