Euphoria opens its doors in Sumiton
by Rachel Davis
Apr 03, 2013 | 2124 views | 0 0 comments | 9 9 recommendations | email to a friend | print
Euphoria will offer 12 candle scents and six bath and body scents at opening, although the owners hope to expand the line to include even more scents and a more diverse product selection. – Photo by: Rachel Davis.
Euphoria will offer 12 candle scents and six bath and body scents at opening, although the owners hope to expand the line to include even more scents and a more diverse product selection. – Photo by: Rachel Davis.
slideshow
SUMITON — The owner of Euphoria, the new bath and body store in Sumiton, became interested in creating the product line in an unconventional way.

“Don’t all little kids mix shampoos, soaps and shower gels to make concoctions in the tub when they’re little?” Rush Johnson asked with a laugh.

His “concoctions” are much more sophisticated these days, with high-end ingredients, oils and fragrances, but his enthusiasm for the process remains the same.

“I make all of it and I can tell you exactly what’s in every product in this store,” Johnson said.

Those products include luxurious bath salts, salt scrubs, shower gel and lotions and the store’s flagship product, candles. Johnson said he originally started making candles because he thought it was ridiculous to have to pay high-dollar prices for a decent candle.

The result was a soy wax candle so laden with frangrance oils that it produces more scent than most candles before it’s even lit.

“We actually put more oil in there than the wax can really handle,” Johnson said. “When you burn a candle, you want the whole room to smell and that’s what we do.”

He and his wife, Jill, have been making candles and bath products for wholesale customers and fundraisers for some time, but decided to open a retail location. They chose Sumiton’s Main Street for several reasons, but largely because they hope it will encourage other businesses to come to the area.

“I would love to see Main Street in Sumiton revitalized — businesses moving in and people shopping,” Johnson said. “We love this community and would love to see it busy again.”

The bath and body scents are currently coconut lime verbena, sweet orange, mango papaya, spearmint and lime and two specialty lines called tempation and love potion. The candles come in those scents as well as hot apple pie, pomegranate, oriental apple, caramel vanilla, fresh linen and kudzu. Johnson said they will extend the lines and fragrances once the store is open.

The body products range in price from $5.50 to $7 and the candles are $7.

The store will open on Saturday at 10:30 a.m. Regular hours will be Wednesday through Saturday from 11 a.m. to 6 p.m.

Johnson said that the store will always be running special deals, including a “check in” discount that will award a 10 percent discount. All customers who come to the grand opening on Saturday will also be asked to sign the “frame of fame” which will hang on the wall and award the signers 10 percent off at the store for life.

The couple, who have also put their children, Lydia and Caden, to work in the family business, will still be producing candles for their wholesale clients and for local fundraisers.

For more information on their products or to inquire about fundraiser oppounities, visit their Facebook page at www.facebook.com/euphoriawholesale or call (205) 612-1366.